Digital Marketing Projects

Google Merchandise Store: Analyze This

I performed a nine-month audit of their Google Analytics account to determine which elements of their marketing strategy are working and which need optimization.

Energize Marketing Plan

These plans should set solid objectives, explain the marketing strategies they will use to reach those objectives, and define key performance indicators (KPIs) to measure whether or not an objective has been met.

  • Create realistic and achievable objectives.
  • Develop marketing strategies to help move customers through the conversion funnel.
  • Develop marketing strategies that identify tactics for each stage of the funnel.
  • Provide KPIs for each objective based on the strategies and tactics proposed.
  • Create a cohesive and progressive marketing plan. Elements of the plan should build successively and work in tandem to solve challenges.

Loyalty Program Proposal- Whole Foods 365

The business objective is to increase the average order value and number of orders per customer, making the return on ad spend (ROAS) positive.

  • Craft a multi-channel re-engagement campaign with measurable objectives and KPIs
  • that align with the business objectives.
  • Use existing and new data to make decisions about how to reach desired audience
  • segments.
  • Create a paid search campaign that includes a keyword strategy and creative.
  • Develop a display advertising campaign that includes creative.
  • Create a social media campaign with channel-specific creative.
  • Design an automated workflow with details about data sources, triggers, and data
  • connections.

To Market, To Market! – Patagonia: Worn Wear

Research a successful marketing campaign and develop a presentation in which you explain the brand’s business model and the campaign’s objectives, strategies, and results.

  • Analyze a successful marketing campaign case study.
  • Identify and explain a company’s business model.
  • Analyze a company’s business objectives and differentiate those from a corresponding marketing campaign’s objective(s).
  • Identify a campaign’s key marketing channels and technologies.
  • Conduct basic competitive and audience research online and explain how it informs campaign strategy.
  • Analyze a campaign’s weak points and articulate constructive feedback.

Think Big! – The Mint Julep Boutique

Some local businesses may start small, but have big aspirations. So you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.

Choose a local business. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally.